It’s hard to go a single day without coming across digital technology. Technology is everywhere, and will be in your hand or sitting in front of you right now. Technology has also managed to make its way into the fine art space. And one technology that’s taken reality to a new level is VR or Virtual Reality technology.
The Australian Bureau of Statistics found that 95 per cent of Australian households with children under 15 years of age had access to the internet at home in 2013.
There’s no denying that we live in a society that is always connected, whether it’s to the internet or to each other through the use of technology.
Now, VR is helping to reshape the way we use museums and art galleries around the world. Many museums and galleries are hoping the technology can reinvent the industry and prevent the numbers of visitors from declining any further.
Benefits of VR in the fine art industry
The benefits of VR technology in the fine art industry are plentiful. The technology can remove barriers preventing people from visiting a museum and gallery which include distance and cost.
Imagine visiting an art gallery or museum without having to leave the room you’re already in. All guests will need to do is pop on a VR headset and immerse themselves in the world of fine arts.
Museums and galleries already upload images of their art collection to their websites. VR technology is what gives them the ability to transition to the next level and create a more immersive virtual fine art experience over the internet, making art accessible to everyone, no matter where they are in the world.
Galleries and museums will also have the ability to monetise the experience. Just as they charge admission fees in the real world, they will be able to charge a fee for guests to view their collection in the virtual world.
Reinventing the art industry worldwide
VR technology has already began reshaping the art industry around the world. In the Museum of Contemporary Art, Los Angeles, renowned artist Kerry James Marshall was exhibiting the Mastry exhibition. The exhibition ended on July 3, 2017 but through the power of VR, the collection is forever accessible to anyone with an internet connection.
This technology also has the ability to work in the dance and music spaces where VR technology has already been used to help teach people how to play a musical instrument or allow them to watch a ballet performance.