Rebranding Grace

Grace has been a household name for 106 years, but we’ve never been just another brand.

Grace has consistently strived to deliver value, to provide the highest quality service, and to never settle for second best. These are attributes that our customers expect from us — and that we demand of ourselves.

In order to continue to embody excellence, we’ve kept evolving. In the past, progress has happened in small steps. This time, however, we’ve taken a giant leap. You might have noticed our new logo and our revamped website. That’s just the beginning.

The most exciting part of our rebranding project is that we’ve now become a more united Grace. It took some effort, but we’ve finally combined the capabilities of all our divisions under one brand. That doesn’t just mean we’re more unified in purpose and direction, it means we’re now more able to put our customers first. By integrating all our business divisions, we can actively offer you more flexible, tailored solutions that draw on the full breadth of our expertise.

This change is embodied in our updated logo. It can take some getting used to, but we believe it communicates much greater passion and relevance, while its evocative red stays true to Grace as a treasured Australian icon. More than ever before, the Grace logo is now able to stand out as a beacon of excellence and quality, emphasised by the powerful brand pledge: “Always more.”

“Always more” captures the essence of Grace, from our humble beginnings to our expanding offering. It describes the richness of our history, the scope of our united businesses, the reach of our services, and the scale of our future-focused ambition. But most importantly, it describes an enduring service aspiration: to exceed customer expectations in every way, and to never stop striving to improve the Grace experience.

We can’t wait to work with you as a fully integrated brand. Get in touch with us today — and experience “Always more” for yourself.